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What is your why?

What is your why?

Almost everyone wants to be successful, if its convenient. Some start on the journey, then stop because life gets in the way. Others stop because they hit a wall and can’t see the light at the end of the tunnel. Either way, most people are not willing to go to great lengths to reach their highest potential.

It takes a deep motivation to help you persevere, when times get tough. In “The Compound Effect” Darren Hardy states, “what motivates you is the ignition to your passion, the source for your enthusiasm, and the fuel of your persistence”. You have to find a motivation so strong, that every time you contemplate quitting, the thought of your source revitalizes your spirit. This is your why!  Your why will serve as a constant reminder of the reasons for the great sacrifices you are making to become successful.

Superficial motivation will not keep you on track when things get tough, because these types of things only provide instant gratification . Your why must be something that, once achieved, will provide long term gratification that continues to make you happy. A few examples of motivation that will cause you to quit when things are tough is wanting success to buy a fancy car or to relieve stress because rich people don’t have problems. I will use my own why as a good example. My motivation is my family. Not only do I want my grandmother to live out her latter years comfortably, but I also want to give my younger family an example of what success looks like and to be the inspiration they need to achieve great things.

Don’t just keep your why in your head. It needs to written in plain sight, so it can be revisited consistently. It should be revisited daily, before you set out for your day and in those times when it seems like quitting is the best thing to do. Throughout your journey, always remember that you must be willing to do things today others don’t do in order in order to have things tomorrow that others won’t have (Les Brown).


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Tim Sims
Tim is a South Florida native and attended Glades Central High School, where he excelled in academics and athletics. His high school success gave him the opportunity to attend Stanford University on a football scholarship.

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